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In recent years, surveys have suggested that about 70% of millennials take photos of food they either cook or order. Many of them do it so that they can post their food pictures on social media.
This might lead you to believe that it must be simple enough to take food photography, but if you’re going to be taking photos of food for commercial purposes, you’ll need to know some of the latest techniques.
For starters, you won’t want to shoot photos of food in your kitchen. Instead, you’ll want to have them taken in a photography studio that’ll allow you to control food photo lighting. It’ll enable you to show things like the contrast in food photos.
You’ll also want to make sure you’re using a high-quality camera for food photography. It’ll make all the difference in the world both when you’re photographing food and editing food photos.
Here are more tips to help you master the art of food photography.

Holidays come around like clockwork. It seems like Easter just finishes, then it’s all America and fireworks, and suddenly there are pumpkins on the doorsteps, or Santa Claus is popping down the chimney!

Marketers and business owners need to be well prepared for these times of the year. Getting your advertising sorted out well before the festive season will put you ahead of the game.

Failure to prepare could mean less exposure to foot traffic or your target audience, which equals lost profits.

If you’re a store owner, that means planning, choosing, designing, and maintaining your window designs. Let’s find out how to precisely do that!

You’ve probably already heard that 70% of businesses fail, but did you know that 14% fail because of poor marketing? 

As a business owner, you know how hard it is to keep your company up and running. You have a lot of tasks and responsibilities that pull you in different directions. We understand how difficult it can be to manage everything yourself. 

However, we are here to help you and your business thrive by telling you all about how a vehicle wrap can improve your sales. 

We see it repeatedly when owners forget about their marketing strategy. By the time they realize they’ve been slacking on their advertisements, it’s too late. We don’t want that to happen to you, but that doesn’t mean you can throw anything up and call it marketing. Below, we discuss some of the most common mistakes business owners make when choosing a vehicle wrap design.

In this blog, we will explore what to look for in a product photographer. We will look at what makes a photographer a good match for your business, and we’ll also discuss the factors to consider when selecting a photographer.

Product photography is everywhere from the phones in our pockets to massive billboards on the street. For businesses today, the mood set by a product photography project can make all the difference for successful brand awareness and increased sales of business products.

In this post, we’ll explore how important mood truly is in product photography today and how best to set it up.

As a business owner or marketer, you want to choose colors that will evoke the right feelings to achieve the desired response from your target audience. To ensure your color graphics convey the right message, let’s examine why the colors you pick for your graphics matter.

In this post, we’ll explore the benefits of window graphics, when to consider them, and how to choose the right type for your business. By the end, you’ll know if window graphics are right for your company and how to get started.

If you want your ads to stand out, you need to use bold formats. A window graphic can promote your business and sell your products through subtle motifs, but before you put graphics on your windows, you need to understand a few critical design concepts.

What are window graphics, and what kinds of graphics can you get? What colors and texts should you select? How should you lay out your graphic to create an appealing design?

Answer these questions and you can have incredible window graphics in less time than you think. Here is your quick guide.

When it comes to online shopping, visuals hold far more sway over buying decisions than text descriptions. In fact, 75 percent of online shoppers rely on product photos when deciding on potential purchases.

For eCommerce sites, this makes quality product photos one of the best ways to compensate for customers not being able to see, feel, smell, and try on items IRL.

In this article, we go over how product photography can transform your online store.

With so many businesses competing for attention, it’s hard to stand out from the crowd. Even if you have an amazing product or service, most people won’t know about it unless you advertise in a way that catches their eye.

Commercial vehicle decals are a great way to do just that. Vehicle wraps are one of the most cost-effective forms of advertising and can be seen by hundreds of thousands of people every day. See the benefits they can have for your business below.