You’ve probably already heard that 70% of businesses fail, but did you know that 14% fail because of poor marketing?
As a business owner, you know how hard it is to keep your company up and running. You have a lot of tasks and responsibilities that pull you in different directions. We understand how difficult it can be to manage everything yourself.
However, we are here to help you and your business thrive by telling you all about how a vehicle wrap can improve your sales.
We see it repeatedly when owners forget about their marketing strategy. By the time they realize they’ve been slacking on their advertisements, it’s too late. We don’t want that to happen to you, but that doesn’t mean you can throw anything up and call it marketing. Below, we discuss some of the most common mistakes business owners make when choosing a vehicle wrap design.
Overcomplicating the Design
More isn’t always better. This is especially true when you’re designing a vehicle wrap for your commercial fleet.
A design that is too busy or too complex will do the opposite of what you wanted to do.
You want your design to be eye-catching. If you overcomplicate it, it will deter people and will not be as effective.
You don’t want your message to be lost to the audience. Your viewers should know exactly what you are marketing and what products and services you are offering. The design should be simple, legible, and visually appealing.
Adding Too Much Text
Continuing from our last point, you want to avoid adding too much text. People are going to be driving past your vehicles all day. If your message is too long, your audience won’t have enough time to read it before they pass it.
Short and sweet is the way to go. This will grab and keep people’s attention longer. It will stick in their heads, and they will remember your brand even after they’ve passed your vehicle.
Choosing the Wrong Colors
The colors you choose may not seem like an important factor, but they are. Your entire advertisement should reflect your brand. That includes the color combination.
You don’t want the colors to clash. They should complement each other and blend well.
You should also think about the color of your vehicles. If you choose an ad color that is the same as your car or truck, it will be harder for people to see, and it won’t stand out.
Ignoring Vehicle Curves
When you’re working with a professional and designing your vehicle wrap in a photography studio, you’ll likely be working on a computer or laptop.
Don’t forget to consider the shape of the vehicle. Your design will look very different on a computer screen than it will on the side of a car or truck.
Your car’s features such as door handles, mirrors, and curves could distort the images and graphics, so keep that in mind.
Forgetting About Commercial Photography
Your marking strategy is going to cost you some money. While vehicle wraps are not the most expensive, they are an investment.
You might be tempted to save money by using Clipart or creating your own design using a photo editing app; however, this is not recommended.
Investing in commercial photography will make your design even better than you could imagine. You should also consider how much more it’s going to cost if you make this mistake.
Your vehicle wraps will only be as good as what you put into them. If you try to cut corners, your audience will be able to tell. This would not be good for your company or branding.
Typos
This is one of the easiest mistakes to avoid. However, you’d be surprised by how many companies make it.
As we mentioned before, we know you have a lot going on when you’re running your business, but you must take the time to proofread your advertisement before you send it in and approve it.
You may even want to consider having one or two people check your ad before putting it on your vehicles. You don’t want to have the wrong business name, phone number, or website listed on your commercial fleet.
This mistake will hurt your business’s reputation and will make you look unprofessional.
Ignoring Brand Consistency
In order to avoid it confusing your audience, be sure to make your vehicle wrap consistent with the rest of your branding. Try to incorporate your brand’s logo, style, and colors.
There should be consistency throughout your entire marketing strategy, this includes your commercial vehicle decals and wraps.
Doing it On Your Own
One of the biggest mistakes that people make when they are designing their commercial vehicle wraps is doing it by themselves.
In order to make your branding as effective as possible, you’ll need to work with a professional. They will have the tools, equipment, and knowledge to ensure that your vehicle wrap not only looks amazing but aligns with your brand and gets results.
A team of professionals will have the best product photography and studio, so the graphics on your vehicle wrap are the highest quality possible. You won’t have to worry about your images or design coming out blurry or pixelated.
Commercial Vehicle Wrap
Marketing is one of the most important parts of running a business. While advertising and marketing may seem to be a daunting responsibility, it will be significantly easier with the help of professionals.
We don’t want you to continue to be overwhelmed by marketing plans. We also don’t want you to spend your money on a vehicle wrap, only to find out later that it doesn’t look right.
Our team of experts will help you create the perfect commercial vehicle decals and wraps. Don’t wait to take your business to the next level. Give us a call today.
