There are currently more than 32.5 million businesses in the United States alone. That’s more than the population of Nepal, to put that number in perspective.
Now imagine every resident of an entire country was wearing an identical t-shirt. How would you pick any of them out of a crowd?
As business owners, it’s important we consider every possible opportunity to stand out from the crowd. You can do exactly that with a wall mural.
Advertising isn’t the only reason office wall murals boost a business, though.
Custom wall graphics can help to boost productivity, improve company morale, and broadcast something of your company’s culture. Wall graphics and custom wall art do a lot more than you might think!
Let’s take a deeper look at some of the ways that wall designs can boost your business or brand.
Office Wall Murals Attract Customers
Let’s be real, while things like color therapy and branding psychology are all well and good, the first reason most business owners turn to office wall murals is to catch the eye of potential new customers. It’s understandable. The sign hanging outside of a business is probably about as old as business itself.
Investing in wall graphics to attract business isn’t about chasing profits, though. Without capital, our businesses aren’t able to enact the changes we want to see in the world and in society. When we have resources, we’re able to support the communities and causes we believe in.
Having more income also means we’re better able to take the best possible care of our employees as well. We can raise wages, increase benefits, offer more perks, and just generally improve the company culture in any way you can imagine.
Custom wall murals help to cement your business in your customers’ minds. When they have an issue that your business addresses, you and your wall art will be the first thing that springs to their mind.
Eminently Instagrammable
Social media offers a unique opportunity for business owners. On one hand, maintaining our social media networks is just another thing to do in our already busy and over-crowded day. It’s more than worth it, though, considering the power of reaching out and connecting with our audience no matter where they are, at any time, day or night.
Social media vastly increases the likelihood of having brand ambassadors as well. Imagine how Madison Avenue execs in the 20th Century would’ve reacted if you told them their customers would advertise their businesses for them? If handled correctly, they might even beg you for the opportunity!
Office wall murals, when they’re somewhere the public can see them, often operate similarly to a selfie wall. If you incorporate branded elements – like your company name, logo, or a branded hashtag – into your custom wall murals, those elements will get broadcast to all their followers when posted to social media.
That’s every time it’s posted. Wall designs, when paired with social media, reach places our own advertising and marketing simply can’t.
Boosts Productivity
No one likes working in a dark, dreary, drab space with no personality. It’s dis-spiriting and demoralizing – like all of the worst aspects of elementary school and a grim factory from the 1970s all rolled into one.
It’s not a coincidence that the “Have A Nice Day” smiley face was originally created to lift the spirits of factory workers.
Wall designs can boost productivity in a number of ways. First and most importantly, the psychological effects of art prove that bright colors will inspire and boost positivity. Custom wall art will quite literally give your workers more energy and make them feel brighter and happier when they’re working.
Then there’s the more subtle aspects. Wall art can help to broadcast a cohesive brand identity. It can also help visualize your company culture in a more meaningful and concrete way.
This will help your employees feel like they’re part of something bigger. It can also help them to remember what they’re working for, if you incorporate imagery reminiscent of your company’s values and beliefs.
Affordable
Imagine what it would cost if you wanted to run a direct mail campaign to everybody in your town. How much do you think that would cost?
Now imagine doing that every year, and multiple times a year.
Alternately, consider running a targeted digital ad campaign aimed at your local audience. Imagine it might cost $.01 per click and that everyone in your hometown follows that link.
How much could all of that end up costing your company? Even worse, it vanishes as soon as you stop paying!
When you put it in those terms, you’re actually losing money by not having wall art. By contrast, office wall murals cost less than many marketing campaigns and provide benefits for as long as you’re located at the same physical location. Less money, free advertising, improved morale, and engaging in your local community – how can you go wrong?
In today’s hyper-competitive business world, it’s essential that we consider every angle and opportunity to make our businesses stand out and get ahead. Wall graphics are some of the easiest, most cost-effective, and fun ways to accomplish all of these goals at once. Custom wall art makes your company look and feel its absolute best in every conceivable way.
Looking For Custom Office Wall Murals?
We’re so glad you’re here! It’s our great passion to help our customers stand out, succeed, and thrive in today’s business world with our custom office wall murals and vehicle wraps.
If you’re ready to find out how world-class graphic design can boost your business, contact us today and let us know how we can help.
